festival screenings at the end of 2004.
it had accumulated both word-of-mouth and press coverage in the news pages due to being about tackling gun crime in hackney.
advertised in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.
carefully selected urban multiplexes.
http://www.totalfilm.com/reviews/cinema/bullet-boy
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