Tuesday, 21 February 2012

Imax Research

http://aspectratio.wordpress.com/2008/07/23/on-imax-and-hollywood 

Tuesday, 13 December 2011

Paranormal activity and The Blair Witch Project

Paranormal activity:
Production:
  • House prepared for a year and re-designed to be filmed in.
  • Shot on a hand-held camera.
  • Actors not given scripts, they were retroscripting, knowing the outline of the story.
Distribution:
  • Sent to horror film festivals where it impressed
  • Tested in cinemas where people walked out due to fear
  • Paramount bought the company who'd acquired rights to distribute the film and sent it out to a wider market
Marketing:
  • After being shown at festivals, people were asked to vote where it would next be shown
  • The more votes on the website, the further wide it was shown. 
Exhibited:
  • Film festivals-directly at target audience
  • Small number of cinemas where tagret audience were situated
  • Voted places
  • Nationwide (USA)
  • Global
The Blair Witch Project:
Production:
  • Advertising in a magazine where improvisational actors were requested-a magazine they'd read.
  • Stooges unknown to cast and general public featured in the film
  • Actors deprived of food
Distribution:
  • Three universities funded distribution and Artisan bought the film and sold it
  • Screened at a film festival then screened wordlwide
Marketing:
  • Suggested as a real event over the internet

Tuesday, 29 November 2011

Bullet Boy marketing

festival screenings at the end of 2004.
it had accumulated both word-of-mouth and press coverage in the news pages due to being about tackling gun crime in hackney.
advertised in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.
carefully selected urban multiplexes.
http://www.totalfilm.com/reviews/cinema/bullet-boy

Tuesday, 22 November 2011

Gladiator

http://www.dreamworks.com/gladiator/
 www.moviemistakes.com/film541 Lots of mistakes found in the film, listed with what and where they are.

Box Office

Budget:

$103,000,000 (estimated)

Opening Weekend:

$34,819,017 (USA) (7 May 2000) (2938 Screens)

Gross:

$258,264,745 (Worldwide) (except USA) 
Synopsis
 
 

Friday, 11 November 2011

Bullet Boy

Director: Saul Dibb
Distributed by Verve
Produced by: BBC, Film Council, Shine.
Funded by the National Lottery

Tuesday, 8 November 2011

Old Hollywood

Old Hollywood had 5 main studios. They each owned their own sets, locations, actors and film crew. Everything was under a long term contract, meaning the studio always had work.
There were around 6-8 films made every year by each director, far more than there are now. These would then be distributed all over the world to cinemas which, again, would be owned by the studios meaning that these cinemas all showed the same type of film since the crew would specialize in the genre the company was known for.
The audience would be able to easily decide on which genre they liked, and go to the cinema which showed that genre. Their preferences would be well catered for at the cinemas belonging to studios which were famous for their favourite genres. EG RKO's cinemas would show RKO's horror films.
All films however, would be very predictable, as sets and actors would be re-used.